LO2: Client Requirements

 LO2: Client Requirements

Different Client Briefs

• Formal - Professional (scheduled meetings with client and producer where client outlines requirements)

• Standard - Informal: could be a friend's request to work on something (client and producer will come to a verbal agreement, could be over the phone)

• Negotiated - Pitching your own ideas into the brief (editing the brief and adding your own terms). Aims and objectives will be agreed before anything is formally written down

• Contractual - Obliged to do what the client requests due to contractual agreement.

• Tender - Client will post an advert for what needs to be produced and production companies will respond. 

• Commissioned - Client hires an independent company to create a media product where they will conduct research and give a proposal to the client.

Similarities

• The client will request a company or another person to produce a piece of work for them in which requirements and timescale are discussed before production

• The producer will create a product for the client

• Working relationship between client and producer

• Tender and standard are more informal

• Commissioned and all others are dependent on relationship and reputation with companies/clients

Differences

• Each have different levels of formality between client and producer

• Tender is the only one where clients will send out a request that many companies can view and accept before interacting with the client

• Commissioned can target independent companies/producers and see new producers with clients

• Negotiated is the only brief which allows the producer to influence the client, completely opposing contractual which is the most strict

• Contractual requires (with evidence) for client and producer to follow what they have both agreed on (such as pay date)

Types of Requirements - COEI

1. Constraints - limitations (cost, legal, ethical, time)
2. Open - Freedom of ideas/decisions
3. Explicit - Clearly stated and must be met
4. Implicit - Implied/suggested 

• Requirement - To produce a social media app which targets an age demographic of 14-24 

• Implied/Interpretation - The colour scheme and layout will be more mature (low-key and streamlined like social media such as discord or instagram) to appeal to a teenage/young adult demographic

• Constraint - Deadline is the end of April

Analysis of Client Briefs

• Mind Map

• Mood board

• Blue-Sky Thinking

• Swot Analysis  (strengths, weaknesses, opportunities, and threats of the brief)

SWOT Analysis

• Strengths (Internal) - Staff for the project (that fulfil requirements), resources, clear target, audience
• Weaknesses (Internal) - Lack of needed staff, too wide target audience
• Opportunities (External) - Production company can grow to make other projects
• Threats (External) - Competitors and deadline being too short

Tender Brief

Strengths - Target audience is specific in disposable income, graphic designer for a design brief (staffing)

Weaknesses - Wide target audience (age and gender)

Opportunities - Allows Graphic Designer to expand and gain experience, tourism in South Wales

Threats - Competitive Market, Short deadline (2 weeks)