Target Audience Factors

 Target Audience Factors

Psychographics and Demographics

Psychographics - The psychological factors which affect an individuals perception of themselves; this affects their opinions, attitudes and interests/lifestyles. These are a factor for target audiences as media products can cater to the interests of people i.e. psychographics.

 Examples of psychographics would be:

• Mainstreamer (mainstream products)
• Explorer (different genres)
• Succeeder (believes they exceed in everything)
• Resigned (not working)
• Struggler (introverted)

Demographics - The physical attributes which affect a person such as age, gender, ethnicity, class and location therefore, their interests as a demographic are dictated by this. 

Examples of demographics would be:

• Socio-economic class
• Age
• Gender
• Ethnicity
• Psychographics
• Geographic location
• Sexuality
• Mainstream
• Niche

These are targeted because they make people what they are.

Your social grade (ABC1/C2DE) is determined by your disposable income and occupation. ABC1 audiences are targeted because they have enough disposable income to afford media products.